When I saw the new campaign by Longchamp featuring Coco Rocha with a cute Weimaraner doggy, adorably titled Oh! My Dog I fell in love.. Yes I'm a sucker for cute dogs.. and heels!
The campaign also plays on the brand's new concept of creative movement, conveyed through dance.
Click through to watch the video, see the photos and read more about the new campaign.
The image of Coco Rocha and her pooch was inspired by the Dane Shitagi photograph of a dancer and her dog, naturally Shitagi was their choice of photographer for the campaign.
With the help of google I found the original photo and because I love B&W photos I had to share the inspiration behind it all.
The campaign was styled by Leila Smara with pieces from the Longchamp RTW collection and featuring the Balzane Iguane bag.
The campaign was shot in New York and also features Canadian model Liisa Winkler and dancer Alexia Level who were choreographed and directed by Blanca Li. I love that they literally just danced around town.
What I loved the most about this campaign is their choice of model, who both have a background in dance, that and I also think Coco Rocha is one of the coolest models out there #justsayin
Oh and also that I guess I never expected Longchamp to make pretty clothes, but I'm sort of in love with the flowy dresses and leather shorts.
Oh and also that I guess I never expected Longchamp to make pretty clothes, but I'm sort of in love with the flowy dresses and leather shorts.
2 comments:
the photos are full of life !
I love them
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